We offer two very different SEO website audits, designed to be taken in the right order.
Technical Audit
The first is a free technical audit. This looks at how your website works under the bonnet.
A technical audit checks things like:
- Whether search engines can crawl your site properly
- Broken links, redirects, and dead ends
- Pages competing with each other
- Structural issues that dilute visibility
- Technical signals that confuse search engines
Think of it like a technical MOT for your website. We’re not judging the paintwork or the comfort of the seats. We’re checking what’s going on under the bonnet: whether anything is seized, misfiring, or quietly wearing out. We’re also looking for early signs of rust — the sort of problems that don’t cause a breakdown today, but will if they’re ignored for long enough.
The aim isn’t to fail your site or overwhelm you with faults. It’s to make sure your website is road-worthy, running smoothly, and not being held back by problems you can’t easily see from the outside.
If the technical foundations are sound, the next step — if needed — is a much deeper dive.
Content Audit
Search engines don’t just look for words on a page. They look for signs of expertise, relevance, and trust. A content audit helps identify whether your site is demonstrating those things clearly, or whether important messages are getting lost, diluted, or buried.
Just as importantly, a content audit helps bring structure and direction. It highlights which pages deserve more attention, which ones need improving, and which ones may no longer be helping at all. The result is content that works together, rather than a collection of pages all pulling in slightly different directions.
A content audit looks at:
- Whether your content answers the right questions
- How clearly it demonstrates expertise and authority
- Gaps, overlaps, and missed opportunities
- How well pages support each other
- Whether your site is earning trust, not just traffic
It’s more detailed, more strategic, and designed to improve long-term visibility and credibility.
Find out more about our SEO Content Audit here…
In short:
- Technical audit: Is anything holding your site back?
- Content audit: Is your site doing enough to move forward?
If you’re not sure where the problem lies, the sensible place to start is the technical audit.
It’s free.
It’s factual.
And it gives you a clear starting point.
What you’ll get
- A clear, human-readable summary
- The key issues, prioritised
- Plain explanations — no technical waffle
- An honest view of what matters and what doesn’t
Why free?
Because this is how sensible SEO starts.
Before you fix anything,
before you spend anything,
you need to know what’s actually going on.
This gives you that clarity.
What happens next?
Once the technical audit is complete, what happens next is entirely up to you.
You might decide to take the findings and use them as a reference. You might pass them to your developer, or tackle a few fixes yourself. Or you might decide you’d like help turning the findings into something more — whether that’s improving structure, strengthening content, or building a clearer SEO strategy.
There’s no assumption, and no automatic next step.
The point of the technical audit is clarity. It gives you a factual starting point, so any decision you make afterwards is based on evidence, not guesswork.
If further work would be useful, we’ll explain what that might look like — clearly, and without pressure. If not, you’ll still leave with a better understanding of how your site is performing and why.
For now, the sensible place to begin is the technical audit.
Start Here
Free technical SEO audit
Tell us your name, email address, and website URL — and we’ll take it from there.
No jargon. No commitment. No pressure.