At Perchpole Media, we think your website should make sense without needing a degree in computer science. We offer a simple path to better website visibility, helping you cut through the noise and connect with the customers who truly need you.
We believe that getting visitors to your site is only one part of the puzzle. The real challenge is attracting the right visitors. We’re here to bridge the gap between complicated technical demands and plain, honest English.
Who we are
Antar
Antar has worked in digital media for nearly thirty years, developing websites and SEO strategies for a mix of charities, businesses and creative projects. He specialises in technical SEO, site architecture and long-term planning. He’s also particularly good at explaining complex things in ways that make sense.
Alison
Alison’s background is in policy, strategy and local government – where clear communication really matters. She’s led teams, written reports, and developed strategies across a wide range of sectors. At Perchpole Media, she focuses on content strategy, copywriting and editing: making sure your messaging is accurate, meaningful and easy to understand.
Clear thinking, straight talking
Between us, we bring decades of experience in digital strategy, communications, content creationand SEO. We’ve worked with small businesses, charities and public sector organisations – and we’ve seen first-hand how confusing SEO can be for many people.
That’s where we do our best work:
- Explaining the technical in plain English
- Mapping out realistic, long-term strategies
- Focusing on what actually moves the needle
Whether it’s improving your site structure, writing better content, or fixing long-standing SEO issues, we’ll help you understand what’s happening and why it matters.
How AI Search Is Changing SEO
For years, being number one in search rankings was the aim. However, how AI search changes the game is by shifting that aim from ranking to being ‘cited’.
When AI gives an answer, it usually says where it got that information from. Being cited in that top summary box is now the new mark of success. It’s like getting a personal recommendation, rather than just appearing in a directory.
Why Proper Page Setup Matters More Than Ever
Because AI relies on clarity and trust to provide answers, it has never been more important to set-up pages properly.
In the past, even a messy site could rank well if it had enough keywords. Now, a messy site might as well be invisible to AI. If the AI can’t easily understand your content, it won’t trust it. And without trust, it won’t cite you.
How Perchpole Media Can Help
Everything starts with knowing where you stand. Plenty of agencies run automated scans and then send you a scary PDF filled with red flags. We take a different approach. Our audits are human-led and thorough. We explain how Google views your site in clear language. We’ll tell you what’s working, what’s broken, and most importantly—why it matters.
Content Built on Expertise
We create content built on real knowledge. This isn’t about stuffing pages with text; it’s about answering the actual questions your customers are asking. By publishing clear, helpful articles and pages, we help you build trust and authority.
Technical SEO Without the Drama
Because Antar knows his way around the code, we take care of your website’s ‘engine room’. That means ensuring your site loads quickly, all pages are linked, and is set up so search engines can read it easily. If your website needs a tune-up or a bigger fix, we explain it plainly first—then get it sorted. You don’t need to fret about the technical bits; we handle those.
Why You Need Us
SEO can feel like a strange and confusing world. For many older business owners, it’s just one more thing on a long to-do list. We’re here to change that.
A Partnership, Not a Pitch
We offer a partnership, not a sales pitch. We won’t lock you into intimidating long contracts or promise you’ll be “number one overnight”. We don’t believe in quick wins or vague promises. Real growth takes time, and we’re honest about this from day one.
We start by understanding your business, your goals, and the challenges you’re facing. Then we work with you to build a plan that fits – whether that’s a one-off audit, a content overhaul, or ongoing SEO support.
This is collaborative, practical work. We stay focused on outcomes, keep communication honest, and explain things without drama. It’s about trust, consistency and doing what we say we’ll do.
If you’re looking for a down-to-earth SEO partner who’ll work with you – not talk at you – we’d love to hear from you. Let’s figure out what’s possible, and how we can help.
Bingle and Ridley
No bio about Perchpole Media would be complete without a word about these two! Bingle and Ridley provide comic relief, insist on regular walks to clear our heads, and remind us that there’s more to life than search rankings and meta descriptions.
Sadly we lost Bingle in 2025. However, he ramains such an important part of our team that he retains his place on this page.
“You cannot share your life with a dog and not know perfectly well that animals have personalities, minds and feelings.” – Dr. Jane Goodall